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June '11
Em's Brand Logo Registered |
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It's Official!
The US Patent and
Trademark Office has registered our logo... We decided to use a stylized "M"
with the word Em's for several reasons: Because a) We have been selling
online since 1997, and "Em's" brand/font is recognized as being associated
with the Em's Place, Inc. brand of quality and naturally based wet shaving
products, b) When addressing "Em" personally, it sounds like the letter "M",
and c) Since the business specializes in Men's wet shaving products the
letter further goes to the "M"ale body care segment... |
June '10
New web site activated |
With technology on the move and in order to
offer more "bells and whistles" for our customers we have activated a new
shopping site at
www.shaveplace.com. Because this emsplace.com web site ranks so high in
search engines it will not be going anywhere anytime soon. However, I hope
you will check out the new site and give it a try. Because of the major
change to the database structure, existing emsplace.com customer accounts
cannot be transferred over to that site. Please take a few moments to
sign-up there when you are ready to shop. While product prices are the same
and products offered are basically parallel, any new products will
only be posted to the
new web site. There may however be promotional discounts offered on
one site or another that can differ. So check it out... I hope you like the new look and feel:-) |
July-Sept '08
New location and business restructure |
Our main operations are now located on the
central Oregon coast about an hour from our other Lincoln City location. We
now have a larger facility to take care of customer orders and more room to
grow. A major move always takes time, and getting use to finding where
things are located can be a little disorienting... The other major change
was incorporating the business on advice from our accountant. That too meant
some restructuring and reorganizing. As of July, 2008, we are now officially Em's Place, Inc. |
Mar '07
New straight razor category added |
Our
straight razor page is online and provides information and a selection
of DOVO brand straight razors, strops and related items. |
Jan '07
Blog site activated |
The blog
was created to provide a dynamic way to post more frequent
updates than what is intended for this "what's new" web page. For example,
low inventory for popular items, new shipments to replenish out of stock
items, shipment updates or general delay notices, product tips or usage
ideas and information or other points that may be of
interest - just to name a few... |
Jan '07
New knowledge base (FAQ) and video web site launched at
www.shaveinfo.com |
We now have a separate web site for all
of our news, articles, information and video links for customer convenience.
Please check it our because any news articles or helpful information will be
posted there...
www.shaveinfo.com |
Jan '07
~ 10-Year Anniversary!
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Em's Place celebrates ten years of serving
customers on the internet. For a limited time we will offer a 10%
storewide merchandise discount on all orders, plus free USPS regular shipping for
orders over $65.00 after discount is applied to US and military addresses. Discount good 1/5/2007 through 1/15/2007 and
automatically applied at checkout. |
Jan '07
What's new page added |
This page provides a reference for
significant product additions or changes to the web site and any
appropriate links for quick navigation. May also include other messages
about our business or what's happening... Check our
blog for
more frequent postings or information. |
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Pre '07
A look back at the history and main events
that came before this "news" page was added to the site for events
at www.emsplace.com |
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Qtr 3 '06
Unique to Em's page added |
This page showcases many unique designs, themes, arrangements or displays
that are not found everywhere else. May be of special interest for collectors
or people looking for something different. Many of these items are designed
by artisans here in the US. |
Qtr 3 of '06
Em's
Lathering Shave Cream created |
This shaving cream provides an excellent, moisturizing lather for a close, comfortable shave.
Comes in our men's line of essential oil scents and also comes unscented. A naturally thin, pearlescent formula for use with a brush that
comes in a handy convenience pump and available in three sizes - 2, 4, and 8
ounce. Gentle for sensitive skin and contains no
colorants, synthetic fragrances or other harsh ingredients. |
March '06
Upgraded www.emsplace.com web site
and went live on new server |
The web site underwent a total reconstruction
from the technology aspect. We tried to keep the same look and feel based on
positive customer comments throughout the years. There are a lot more shopping cart features and better account functions for
returning customers. |
Qtr 3 of '05
Soap stone bowls and mugs added |
These items are custom made for our company and provides something unique
and different. They are heavy weight and no two are exactly alike. They
come in several different color tones and designs. Additional styles were
added in '06. |
Qtr 2 of '05
Colognes by Em
created |
Many of our regular customers that like our pure essential oil scents had
been asking for something more powerful to complement the toiletries line.
We'll we listened and developed our
naturally scented colognes patterned
after our popular toiletry scents. They are enhanced with additional
essences for a rich, longer lasting and more powerful aroma than the basic
blends used in our regular toiletries. |
Qtr 1 of '05
Trumper and Simpson brands added |
Em's Place adds
Geo. F. Trumper and
Simpsons
products from England. After the NBC Today Show segment aired, there became
more of an awareness for English products. |
Jan '05
Corey Greenburg's article and segment
on the NBC Today Show affects business |
The last Sunday in January of '05, Corey
Greenburg, Tech Editor for the NBC Today Show, did an
article and
TV segment about wet
shaving that hit the air waves. That show caused an immediate impact and
increase in business. It was like being placed back into the holiday selling
season, but without the inventory buildup. We were placing emergency orders
with our international vendors
to meet the demand. Further, with his focus on the double edge razor, even
the main manufacturer we work with, Merkur/Dovo, ran out of stock for many
items. This was not just something our company experienced - it had an impact on all the
wet shaving merchants we know about here in the states, as well as on many product makers
worldwide. This national exposure to traditional wet shaving with a brush
and double edge razor escalated the desire to try a different shaving
technique and exposed a whole new generation to
a more traditional shave by making lather with a shaving brush. |
1999-2004
Em's Place looks for additional product sources
and continues to expand selections |
These years provided the most significant
growth. Em started to work with additional brush makers and expand sources for
razors, sets, accessories and all types of items to enhance the male shaving
experience with an eye for items that could not be found everywhere else.
Many of the sets are custom configurations by Em based on the diverse
inventory on hand. Most of the wet shaving products during this time came from
Germany and Italy. |
Qtr 3 of '03
Double edge razors from Merkur added |
Double edge razors and sets from Merker/Dovo in
Germany were added to the site in order to have an additional type of razor
that was different and not readily available new in the US market anymore. The
most popular razor cartridge at that time was the Mach3™
blade by Gillette®. |
Qtr 4 of '99
Men's toiletries section expands |
The
men's toiletries section expands from
glycerin shaving rounds to include Em's private label brand of men's
toiletries using pure essential oil blends for aroma and skin care
benefits. Several new male scents were added to our selections. |
Qtr 3 of '99
Em's Glycerin Shaving Rounds added |
Our proprietary blends of essential oil
aromas for men were used to create our
glycerin shaving rounds. These
glycerin soap rounds are for use with a shaving brush to create lather.
Provides a slick, close shave and caters to sensitive skin. Contains all natural ingredients and fortified with
extra glycerin.
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1998
Em's Place looks for men's wet
shaving product sources
and expands the men's section |
In a scurry to find more men's wet shaving
products, Em found a major supplier for brushes and wet
shaving items in Germany to enhance the limited selection that the web site
started out with. At that time the catalogs and ordering information were in
German, so Em had to fast track learning some basic German terminology in
order to understand what was being ordered and how to do business internationally.
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Fall of 1997
Em's Place launches web site
www.emsplace.com |
After working on the infrastructure for a year
and a half, the Em's Place web site went "live". This was at a time when
e-commerce was just starting to be talked about, and we weren't sure just
how well the business would do as a web site portal for shopping. What
started out as a pressed flower art sideline quickly turned into a men's wet
shaving business. When the web site launched we only offered a limited supply of men's
wet shaving items in the body care accessories section. |
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A special
"Thank You" to all of our customers throughout the years! Em |
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